Crisis at The Xeriscope Corporation_Case Study_BBA (Media & PR)
Crisis at The Xeriscope Corporation Introduction: In the ever-evolving landscape of corporate communication, companies often find themselves grappling with unforeseen challenges that can potentially tarnish their reputation. One such case unfolded when Xeriscope Corporation, a global leader in technology solutions, faced a sudden surge of negative publicity due to alleged unethical practices in its supply chain. Xeriscope Corporation had built a solid reputation for innovation and corporate responsibility over the years. However, a whistleblower's revelations regarding exploitative labor practices at a key supplier's factory sent shockwaves through the industry and triggered a public relations crisis. An investigative report by an independent NGO exposed a range of unethical labor practices at the factory, which was a major supplier for Xeriscope Corporation.The report detailed instances of workers who were routinely required to work well beyond legal limits, with many endu...