Principles of Ethical Communication Sometimes values and principles are confusing and used interchangeably. However, there are differences. Values are qualities or standards that guide a person’s thinking, while principles are rules or beliefs that determine actions. Principles are based on a person’s values and help set standards of conduct. Therefore, ethical communication principles are grounded in ethical values and help put those values into practice. Following are the key principles of ethical communication: 1. Truthful: Being honest means communicating what is known to be true, without any intention to deceive or present only part of the truth. 2. Objectivity: Objectivity refers to presenting information factually and without distortion to suit personal beliefs. The goal is to ensure a fair exchange of factual data. Ethical communication should be based on accurate information and facts. 3. Active Listening: Hearing and listening are different. Active listening involves pay...
