Uses of visual aids in business communication

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 Ethics.pdf - Google Drive




Basic Principles of Using Visual Aids

Visibility

Clarity

Simplicity

Relevance

Types of Visual Aid

Sign Symbol and Signals

TermMeaningExample
SignSomething that indicates or points to a fact, condition, or meaning. Often a direct indication.Dark clouds are a sign of rain. A stop sign tells drivers to stop.
SymbolSomething that represents an idea, concept, object, or quality by convention or association.A dove is a symbol of peace. The heart symbol represents love.
SignalA message, action, or event specifically intended to communicate information or trigger a response.A traffic light gives signals to drivers. A raised hand can be a signal to stop talking.








Guidelines for Using Visuals

1. Evaluate the audience

2. Use restraint

3. Be accurate and ethical

4. Introduce a graph meaningful

5. Choose an appropriate caption or title style


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